On the sidelines of the 2025 Cannes Film festival, YKONE inaugurated its very first pop-up office, nestled in the hills above the city. Already established since multiple years through its clients, YKONE chose to strengthen its presence by relocating part of its team to the city, in order to be closer to its clients, partners, and talents during this iconic event. Just 15 minutes from the buzz of Cannes Film Festival, the YKONE Pop-Up Office served as both a creative hub and a meeting point for talent and key industry players. Offering a true moment of pause in a serene and inspiring setting by Roche Bobois, it gave brands and influencers a dedicated space to host exclusive events, shoot content, get ready, and prepare for their red carpet appearances, blending business, creativity, and celebration in true YKONE fashion.

To inaugurate this ephemeral space, YKONE hosted the 6th edition of the YKONE Caviar Club, an elegant evening co-hosted with Gérard Bertrand and in collaboration with Prunier Caviar, and Memo Paris.

The week began with a three-day wellness escape hosted by myBlend, featuring yoga sessions, facial treatments, and an intimate garden dinner. Then, Granado brought a vibrant Brazilian energy to the villa with a citrus-infused cocktail celebrating the launch of its new fragrance. At the Lucìa beach, Patrón hosted the afterparty of the film Eddington, while Grey Goose took over the villa for three days of high-altitude-inspired moments, glam sessions, helicopter exclusive experience, red carpet, and a closing night at the Silencio club with the Alpha movie Afterparty. Finally, BMW, official Festival partner, selected talents experienced a seamless journey from the villa to the red carpet.

From morning rituals to late-night celebrations, each activation became a moment of culture, influence, and emotion. 

Influencer Casting and Booking, Event Production, Content Production, Campaign Management & Reporting, Artistic Direction & Creative Guidelines

PR Coverage
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Cannes, France

The Results

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