To celebrate its new fragrance Citrus Brasilis, Granado, Brazil’s most traditional and prestigious perfumery, founded in 1870 in Rio de Janeiro by Portuguese pharmacist José Antônio Coxito, partnered with YKONE to bring a touch of Rio to the French Riviera during the Cannes Film Festival. For the occasion, YKONE transformed its Cannes villa into a vibrant Brazilian escape. The garden became a multisensory journey, brought to life through bold set design, tropical scents, and curated flavors, all experienced in the notable presence of Sissi Freeman, Marketing Director and daughter of CEO Christopher Freeman, along with her team.

Social icons and press were invited to a lively cocktail surrounded by citrus-inspired décor. From the bespoke visuals to the food and drink selection, developed in collaboration with premium tequila Patrón, every detail was crafted to capture the joyful essence of Brazil and offer influencers a memorable moment of celebration on the French Riviera.

Artistic Direction, Event Production, Influencers Casting & Booking

Cannes, France

The Results

70 posts | 2.6M impressions | 24K interactions | 570.4M reach | 3.9% engagement rate