Since supporting the relaunch of the myBlend brand in 2020, YKONE has led multiple campaigns as a strategic partner of this pioneering skincare label from Clarins Group including the creation of an exclusive wellness experience at the YKONE Villa during the Cannes Film Festival.
For three days, the villa was transformed into a myBlend pop-up wellness institute, dressed in the brand signature colors. YKONE curated personalized skincare rituals, yoga sessions, and an intimate dinner blending beauty, balance, and reconnection. These immersive activations highlighted myBlend’s commitment to well-being while delivering social icons a unique, peaceful retreat before the red carpet excitement unfolded.
Influencer Casting and Booking, Event Production, Content Production, Campaign Management & Reporting, Artistic Direction & Creative Guidelines
Cannes, France
@juliesfi @heloise.guillet @paylyagain @dianeperreau @myrabelleeee @mademoisellesoph @meryldenis @lolaadorn @marine_audineau @maeva.demoura @carolinedelep @florianebascouoff @axelcavecchi @daloueid @charlaine.crls @lisacariass @fannylbld @hugoodorn @rosovia @aliciahosdey @hannahromao @mathiasrouveure
#ReadyToGlow
Leveraging YKONE’s talent network, myBlend created a pop-up wellness institute in a cocoon-like setting. Social icons enjoyed personalized skincare rituals using techniques and LED masks, leaving their skin smooth and glowing, perfectly prepped for the week ahead.
A Mindful Morning Start
As part of its wellness-focused program, myBlend hosted a morning yoga session in the garden of the YKONE villa, offering a moment of calm and rejuvenation above the Croisette.
A Nutri Brunch
After the yoga session, a seasonal and organic brunch was served in the villa’s garden. Featuring smoothies, superfood bowls, and NutriGlow drinks, it provided a refreshing moment to recharge and continue the wellness journey.
From Glam Prep To Sunset Dinner
As the day turned to evening, YKONE hosted an intimate sunset dinner curated by renowned Chef Mathias Rouveure. The villa, dressed in myBlend’s signature colors, provided a stunning backdrop where guests savored refined flavors in a peaceful ambiance. Before the dinner, influencers enjoyed a glam session with make-up artist Alicia Hosdey, setting the tone for a glamorous night.
The Results
22 social icons | 162 posts | 5.4M impressions | 32.6K interactions | 1.5M reach
