Juliette Has A Gun

For the launch of its new gourmand fragrance Miami Shake, Juliette Has A Gun partnered with YKONE’s in-house production studio Oddly Enough to bring its colourful, pop-inspired universe to life through content creation.

From creative direction to full production management, Oddly Enough orchestrated every step of the campaign through in-house production, overseeing on-site logistics and delivering a full set of high-quality, visually striking assets. Shot inside a dreamy pink villa, the content brought to life the pop spirit of Miami Shake through a bold and unique artistic direction. The campaign featured a vibrant series of photos and videos, including teasers, a hero film, and behind-the-scenes content, all activated across Juliette Has A Gun’s media, e-commerce, and social platforms to ensure an impactful launch.

Content Production