The French dermatological brand Bioderma aimed to create a memorable beauty moment to celebrate the 30th anniversary of its iconic Sensibio H2O micellar water. By casting beauty and fashion icon Victoria Beckham to design a limited edition bottle, YKONE ensured the partnership received the spotlight it deserved.
YKONE played a key role in bringing this vision to life, crafting a 360-degree campaign that blended influence, brand storytelling, and luxury expertise. From celebrity casting and endorsements to content production, strategic amplification, and event conception, the dedication of our team ensured that this collaboration became one of the defining beauty moments of the year. Learn more on the newsroom.
Artistic Direction & Creative Guidelines, Influencer Booking, Content Production, Event Production
Paris, France
Undress Your Skin, Reveal Your Glow
Who better than an icon to celebrate an icon?
Some partnerships feel effortless, because they are rooted in authenticity. For the 30th anniversary of Sensibio H2O, BIODERMA sought a collaborator whose vision of beauty aligned naturally with the brand’s philosophy. The global fashion and beauty icon Victoria Beckham, has long been an advocate of minimal, effective skincare. Her long-standing personal connection to Sensibio H2O made this collaboration not just authentic but inevitable.
To elevate Sensibio H2O’s status as an iconic product, YKONE imagined a heartfelt story focusing on self-confidence and empowerment, while highlighting the product’s intergenerational appeal. The mother-daughter bond is beautifully depicted through Victoria Beckham and her daughter Harper, with Harper borrowing her mother’s beloved Sensibio H2O, mirroring the generations-long tradition of using this trusted product. As a fashion icon of a generation, Victoria Beckham infuses the product universe with fashion elements, elevating its desirability and reinforcing its position as a beauty must-have.
Skin talk with Victoria Beckham
To further highlight Bioderma’s dermatological expertise, YKONE expanded the partnership with Dr. Alexis Granite, a dermatologist known for sharing expert skincare advice on Instagram. By including a trusted figure in dermatology, this approach reinforced the scientific credibility of Sensibio H2O, emphasizing its proven efficacy.
A Night With Sensibio H2O
To celebrate the launch of this milestone partnership, an exclusive event took place at the Hotel Bismarck in Paris, bringing together beauty industry experts and influencers.
The venue was divided into several themed rooms, each focusing on different aspects of Sensibio H2O’s expertise. From the science behind the micellar water to its use as a backstage must-have, each room offered guests an immersive and exclusive experience centered around the product.
