Vins de Bordeaux, originating from the Bordeaux region in France, one of the world’s most esteemed wine-producing areas, aimed to promote their wines at the Beijing Wine Festival. They entrusted YKONE with creating a campaign to enhance brand awareness, attract a new audience to the event, and elevate its overall impact. YKONE developed a comprehensive communication strategy, utilizing platforms like Weibo, WeChat, RED, Douyin, and OOH advertising. To further amplify the campaign, 21 social icons were cast to create content autonomously tailored for the Chinese market, focusing on the wine festival across RED and Douyin.
YKONE maximized Vins de Bordeaux’s presence on WeChat, RED, Weibo, and Douyin, engaging their community and fostering exclusivity. To further boost brand awareness at the Beijing event, YKONE combined owned and paid media, running targeted campaigns across social platforms and outdoor ads. Three videos were produced: one showcasing interactive wine tastings, another capturing the event’s highlights, and a third focusing on the Wine School.
Influencers Casting & Booking, Campaign Management & Reporting, Content Production, Media Amplification Strategy & Media Buying
Beijing, Asia
The Results
21 social icons | 38 posts | 6.6M impressions | 1% engagement rate
