ISDIN, a leading Spanish pharmaceutical company, partnered with YKONE to launch their brand in the U.S. and promote their Eryfotona Actinica and Eryfotona Ageless sunscreens. YKONE created an influencer marketing campaign, enlisting over 20 influencers to generate brand awareness on Instagram and TikTok. Influencers used IG Stories, Reels, Carousels, and TikToks to share key product messages and included links driving followers to ISDIN’s website to encourage purchases.
YKONE contracted the influencers for both organic and paid usage rights, allowing ISDIN to repost their content and amplify it through partnerships with platforms like Condé Nast and Google Ads. This enabled ISDIN to promote the influencers’ content not only on social media but also across other channels, including their website’s product landing pages.
Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting
@alessandraambrosio @lauramvila @ellenorkim @skincarestandard @paytonsartain @miarandria @melodyslife @venitaaspen @amykoberling @radhika.p18 @yasduralii @arabella.stokes @aminamarie @peytonjohnsonnn @michelleyoung @newyorkerglow @itsnkenge @loumartines @haileypolk @ashleywalseman @lathoma3 @angelacbeauty @tamsskyn @carlyrivlin
and more!
Las Vegas, USA
The Results
24 social icons | 183 posts | 114M total impressions | 25M organic impressions | 89M paid impressions | 13.4M reach
