To promote their summer eyewear collection, Swarovski partnered with YKONE to craft a campaign that would generate viral content and showcase the new line. The collaboration aimed to highlight the stylish designs and vibrant energy of the season’s offerings. To achieve this, YKONE organized an exclusive influencer experience in Mykonos, Greece, featuring 12 selected Social Icons. YKONE managed every detail of the project, from itinerary scheduling and flights to on-ground activities and event planning.
Each social icon captured content for Instagram and TikTok, including photos and videos showcasing the new eyewear collection. During their three-day trip, the content creators enjoyed many activities that were organized by YKONE to discover and fully enjoy this multifaceted Greek island: exclusive dinners, yoga and even a day aboard a yacht. This allowed influencers the freedom to create captivating content autonomously, following YKONE’s artistic brief and guidelines.
Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Content Production, Event Production, Campaign Management & Reporting, Procurement & Legal Supervision
