Liu Jo

Influencer Casting & Booking, Artistic Direction & Creative Guidelines, Event Production, Strategy Consultancy & Auditing, Content Production, Media Amplification Strategy & Media Buying

@ginevrasalustri @ale.colonna @meryturiel @isabellapetrosillo @ginevramavilla @angelina.lilienne @julietapadros @madie @emilialaforce @isabelavaladeiro @carlomaranon @giorgia.malerba @marta__sierra @jadezzzzz @lastefiandreoli @susana_bicho @bekkagunther @gemmacarlotta_ @giuli_romanelli @martina_tinarelli @aina.simon @mariaamarti_ @rockandfiocc @mayadorable @milanpyramid @legemels @guesstwins @floriatascione
and many more!

A Night With Liu Jo La Puffy

For the November launch of the La Puffy metallic bag, YKONE orchestrated an exclusive “puffiness”-themed event at Milan’s Maka Loft, transforming the venue with a metallic silver wrap that mirrored the bag’s design. We managed the creative concept, art direction, and production, ensuring every detail—from the venue to photo ops—enhanced the experience.

YKONE invited 30 influencers, who received a La Puffy pillow invitation that turned into an unboxing moment. The event featured interactive experiences like a “hug meter,” a secret puffy disco, and live balloon art, all designed to immerse guests in Liu Jo’s La Puffy world.

La Puffy Bus

In March, the second campaign activation took place in Madrid, where six influencers embarked on a unique journey aboard a custom double-decker bus, designed entirely around Liu Jo’s La Puffy bag. The bus featured bag displays, puffy mirrors, and pastel backdrops, all reflecting the brand’s essence.

Influencers received mysterious invites with tickets for the La Puffy Bus experience. The day included three challenges: a “Bagsonality” quiz, a “color hunt” around Madrid, and a bake-off. Teams captured their adventures with Polaroid photos, while YKONE managed all details from design to content production, ensuring a cohesive and engaging influencer experience.

Stop & Smell The Flowers

For the third and final activation, YKONE brought a burst of color to the streets of Milan, Paris, and Cannes throughout April and May. In Milan and Cannes, custom Apecars, and in Paris, flower-adorned bicycles, attracted passersby.