To amplify Valentino Beauty’s presence at New York Fashion Week, the brand revived the iconic Studio 54 to launch its limited-edition “Rendez-Vous Ivory 2025” collection. Welcoming over 500 guests, the event reignited the nightclub’s legendary glamour while driving global buzz, celebrity visibility and high impact PR. 

When Studio 54 opened in 1977, it became the epicenter of New York nightlife, a velvet-roped world of disco, glamour, and unrestrained freedom. Inside, celebrities, artists, and socialites mingled under glittering lights, turning every night into a stage of creativity and excess. Though its reign was brief, its legacy is eternal. From Bianca Jagger on a white horse to Andy Warhol in the shadows, the club remains a symbol of an era when nightlife was not just entertainment, but pure spectacle.

YKONE and Blue Revolver drew on this legend to craft a unique one-night event, reviving its spirit for a new generation.

For this exclusive event held during NYFW, Valentino Beauty welcomed guests from all over the globe (Canada, Caribbean, France, Germany, Italy, Netherlands, Mexico, South Korea, Spain, UK, USA).

Blue Revolver oversaw creative direction, design and production, while YKONE elevated the art of conciergerie by curating a seamless journey for 500 distinguished guests. From arrival to evening’s end, every moment was orchestrated with discretion and elegance, ensuring a flawless experience that reflected the highest standards of hospitality and care.

Event Logistic, Concierge Services

New York, USA

Some Press Apparences 

(US) WDD Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners
(US) VOGUE Studio 54 Returns! Valentino Beauty Brings Back the Legendary Discotheque For One Night Only
(US) The New York Times Cher Helped Studio 54 Return, if Only for One Night
(FR) Harper’s Bazaar Valentino Beauty fait renaitre le Studio 54 le temps d’une nuit