Gucci

To celebrate the global launch of Gucci’s Spring Summer 2026 collection and the debut of Artistic Director Demna Gvasalia, Gucci hosted events in Milan, London, Paris, New York, and Shanghai. The goal was to introduce a renewed brand identity and spark excitement for this new era of sensuality, luxury, and bold expression.

YKONE was entrusted with producing the campaign video and image assets for the Shanghai edition, filmed at the iconic Huangpu Theatre. To build momentum for the new collection, our team captured both event and in-store moments, with content rolled out in real time across global and Chinese platforms, including Instagram, LinkedIn, WeChat, Weibo, and RED.

Content Production