Furla

To highlight its brand universe and connect with international audiences, Furla partnered with YKONE to create an exclusive shooting experience in Dubai. A selected group of global influencers was invited to capture and share the brand’s iconic elegance through premium content creation.

YKONE managed every aspect of the project, from influencer casting, booking and coordination to the organization of experiences and activities on-site. YKONE also defined the artistic direction and creative guidelines while overseeing campaign execution and reporting, resulting in a seamless, inspiring activation that amplified Furla’s visibility and reinforced its positioning across key markets.

Influencer Casting & Booking, Artistic Direction & Creative Guideline, Content Production

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