Prada

To celebrate the 2025 Qixi Festival, often referred to as Chinese Valentine’s Day, Prada partnered with YKONE to launch a digital campaign across China’s main social platforms. The objective was to convey a romantic storyline featuring the brand’s iconic products and celebrities, strengthening brand affinity and cultural relevance during this symbolic celebration.

To bring this vision to life, YKONE crafted high-quality videos and refined photo assets featuring brand ambassadors @mr.lixian and @amychen_haoyu. Shot across emblematic Shanghai locations, the visuals captured the elegance of Prada’s universe while reflecting the romantic spirit of Qixi, resulting in a modern love story designed to resonate with Chinese audiences.
Content Production

@mr.lixian, @amychen_haoyu