Liu Jo

For the launch of la Puffy Bag, Liu Jo wanted to deliver a memorable influencer experience for VIP guests and top tier creators. As a fairly new brand across EMEA, the main objective was to drive the brand message and hero the new launch, allowing for multiple content opportunities.

YKONE partnered with Liu Jo to design a captivating and immersive concept: The Liu Jo Hotel.

This unique experience reimagined the hotel universe through the lens of the brand, offering global VIPs and influencers a creative and inspiring way to discover the new bag. From crafting bespoke invitations to overseeing interior styling, experience design, influencer casting, and content production, YKONE brought the world of Liu Jo to life in a playful, aesthetic and unforgettable way.

This activation was awarded Best Use of Influencers in the Experiential category at The Drum Awards Festival 2025.

Event Production, Artistic Direction & Creative Guidelines, Influencer Casting & Booking, Content Production

@chloelecareux, @biancabalti, @valerialborghetti, @giorgiasalvaggio, @nuriablanco3, @giorgiaradaellii, @capucinerqllrt, @beatricefelici_, @thevictoriastella, @segolene.hyppolite, @_aurep, @korlanmadi, @she.s.benni, @madie, @camilacisnerosg, @benedettabottin, @susana_bicho, @gretchenrole, @martina.cabassi, @martinasebellin