Mugler

For the launch of the Alien Hypersense, Mugler partnered with YKONE to design a bold influencer campaign aiming at increasing brand awareness and showcasing the fragrance’s distinct character. The campaign combined Mugler’s iconic universe with a culturally sensitive, localized approach to resonate with regional audiences.

YKONE curated a selection of daring and authentic influencers who embodied the rebellious spirit of the fragrance. Through tailored content and strong creative direction, the campaign celebrated empowerment and self-expression, creating a lasting emotional connection with a new generation of consumers while reinforcing Mugler’s bold identity in the market.

Artistic Direction & Creative Guidelines, Influencers Casting, Content Production, Campaign Management & Reporting

@thehala, @dimasheikhly, @koodiz, @joryalmaiman, @salima.oui, @byhayaabdullah