To position Abu Dhabi as a premium retail and cultural destination, Abu Dhabi Investment Office embarked on a strategy to go beyond traditional retail. The objective was to create immersive, high impact brand experiences that strengthen connections with the local community while partnering with global luxury brands to shape a new era of retail. 

Leveraging its local expertise, YKONE provided end-to-end support by casting and managing regional talents for iconic brands Piaget, Tiffany & Co., Casablanca and Louis Vuitton. Through seamless coordination and tailored storytelling, YKONE ensured a strong local presence, helping position Abu Dhabi as a dynamic hub for luxury and culture.

Influencer Casting & Booking, Campaign Management & Reporting

@aycaaysinturan, @gabriellecaunesil, @lana_.jpg, @huwaidasamman, @a7mdf_, @lughass, @iraisraa, @z4kiaa, @omarghandourr, @mittth, @sultanmusaedd, @sallyrmezher, @aswatomar, @twinshadban, @amnalqubaisi_, @bellepearll, @taimalfalasi

Abu Dhabi, UAE

The Essence Of Extraleganza

To raise awareness in the luxury sector, and attract High-Net-Worth-Individuals, the Abu Dhabi Investment Office Partnered with Swiss high jewelry Maison Piaget to celebrate the brand’s 150th anniversary and unveil the Essence Of Extraleganza high jewelry collection.

YKONE managed the entire activation, from influencer casting to on-site coordination. YKONE casted actress @aycaaysinturan and model @gabriellecaunesil and curating them a 3-part journey including a gala dinner, exhibition shoot and cultural experience. This approach offered a smooth and impactful moment where Piaget and Abu Dhabi Retail came together in one coherent story.

©️ Ayça Ayşin Turan

©️ Ayça Ayşin Turan

©️ Gabrielle Caunesil Pozzoli

©️ Gabrielle Caunesil Pozzoli

©️ Ayça Ayşin Turan

©️ Ayça Ayşin Turan

©️ Gabrielle Caunesil Pozzoli

©️ Gabrielle Caunesil Pozzoli

Constellation Of Love

To bring the festive magic of the holiday season to Abu Dhabi, ADIO partnered with Tiffany & Co. for a city-wide takeover celebrating love, joy and heritage. The Constellation Of Love campaign invited local audiences to discover and experience the brand’s craftsmanship across the city. 

YKONE led the influencer casting and booking, selecting 10 micro-influencers, and designed immersive itineraries spanning seven iconic locations, including Bassam Freiha Art Foundation, The Galleria Mall and Jubail Mangrove Park. Each stop was designed to highlight Tiffany & Co.’s timeless elegance while showcasing Abu Dhabi’s distinctive charm and enabling influencers to produce engaging, high-quality content.

ADIO x Casablanca

To highlight Abu Dhabi this time as a rising destination for fashion and culture, ADIO partnered with Casablanca to bring the mediterranean brand’s bold and colorful universe to the region. The goal was to connect with a young, style-savvy audience in the UAE by offering a unique brand experience.

YKONE handled the casting and collaboration of four local social figures, @aswatomar, @twinshadban, @amnalqubaisi_ and Kaltham Al Rumaithi, chosen for their strong connection with the local scene. They took part in a branded events on a tennis court and inspired by Casablanca’s vibrant aesthetic, helping create a memorable moment that blended fashion, culture and Abu Dhabi’s energy.

ADIO x Louis Vuitton

In a one-of-a-kind experiential event, ADIO partnered with Louis Vuitton to host a time-travel inspired showcase at the luxurious Anantara Santorini Hotel. The event unveiled an exclusive exhibition of the brand’s most iconic creations, from 1901 to today, highlighting Louis Vuitton’s legacy of innovation and craftsmanship. 

To amplify visibility and impact, YKONE casted and managed renowned influencer @taimalfalasi, selected as the key talent to attend and share the experience. YKONE ensured coordination and creative alignment to meet the brand’s communication goals, celebrating both the brand’s heritage while engaging the regional audience.

The Results

124 posts | 13M impressions | 1.1M interactions | 4.2M reach