sloggi

To launch its new zero feel bliss collection and generate awareness with a Gen Z audience, the lingerie brand sloggi partnered with YKONE for an immersive and joyful brand experience combining live event with a digital campaign.

In collaboration with singer and brand ambassador @leony.music, YKONE produced a dynamic launch event that brought to life the collection’s core values of comfort, creativity, and freedom of movement. Guests enjoyed playful experiences including a cotton candy station, live DJ sets, DIY fan customization and a lively dance battle. To extend the event’s reach, YKONE developed a digital campaign featuring a movement-responsive AR filter created with artist Amelie Runkel, alongside influencer-generated Reels and TikToks, all under the “sloggiTV – Dance Battle” theme.

Artistic Direction & Creatives Guidelines, Influencers Casting & Booking, Event Production, Campaign Management & Reporting

@leony.music, @chiaratews, @gretacharlottte, @angiekira, @laraspengler, @noellanyoy, @pauline.btk, @no.xva,@laraa.gro, @gretahelgerthh, @chriss_cross, @sarah.foxx, @mariaavdl, @maximilianehansen, @sarabirgani, @stylingbyanh, @stephi.cn and many more!