Memo Paris

For the launch of its exclusive Abu Dhabi Fragrance Edition, Memo Paris entrusted YKONE and its strong presence in the Middle East to help capture the region’s essence and rich historical heritage. Capturing the essence of Abu Dhabi, the fragrance blends key ingredients (dates, saffron, cardamom, vetiver, prunes, and amber), each inspired by the region’s rich heritage and diverse landscapes. To bring these inspirations to life, YKONE leveraged its production expertise to visually translate the fragrance’s identity, showcasing the city’s most emblematic scenery through high-quality content.

To mark the launch of the Abu Dhabi fragrance, YKONE hosted an exclusive Memo Paris dinner at the renowned Michelin-starred Erth Restaurant. The evening gathered a select group of VIPs, influencers and press around curated dishes and drinks inspired by its notes and interactive activities immersing guests in the fragrance’s universe. To further explore the region, YKONE designed the “Memo Days”, an influencers trip, immersing talents in the elements that inspired its creation. From exploring the Heritage Village, to dining at the Mazaraa Farm and attending to the Abu Dhabi Art Fair, each stage of the itinerary offered a deep connection to the city’s unique charm. 

Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Event Production, Content Production 

@azramian, @aishamian, @krystal_bick, @sananas2106, @adamgonon, @simongoldman, @natekatsuki, @prettylittlefawn, @samira.sfiii, @rabellejlali, @nadiasultanx, @sultanmusaedd, @kristiana.pn, @rsimacourbe, @alyssainthecity, @jaspour
and more!