Nespresso

To celebrate its commitment to sustainability and local craftsmanship, Nespresso partnered with Sarah’s Bag, a Lebanese social enterprise, to reimagine its iconic clutch using upcycled capsules. This collaboration comes to life in each bag, handcrafted by skilled local artisans who spent around 15 hours transforming 80 recycled capsules into a 3D flower, blending sustainability with high-end craftsmanship.

YKONE took charge of the entire content production, crafting visuals that capture the spirit of this unusual collaboration. Shot for Instagram, the campaign blended elegance, sustainability and craftsmanship, resulting in distinctive content that spotlighted both brands’ values while educating and inspiring a targeted audience.

Content Production