Ex Nihilo

For the launch of its new fragrance Blue Talisman Extrait, French fragrance brand Ex Nihilo partnered with YKONE to strengthen its visibility in the US and spark desirability around this new creation. The objective was to design a memorable and immersive experience in New York city, that would bring the avant-garde spirit of the brand to life while generating strong digital amplification.

YKONE transformed ModernHaus SoHo into a sensory world dedicated to Blue Talisman Extrait. From scenography and event design to influencer casting, content direction and on-site coordination, YKONE delivered a premium experience. Guests discovered the fragrance at interactive stations hosted by the brand founder, while top Instagram and TikTok creators amplified the launch online.

Artistic Direction & Creative Guidelines, Campaign Management & Reporting, Influencer Casting & Booking, Content Production

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