BMW

Festival de Cannes

The Cannes Film Festival is one of the most prestigious events in global cinema, celebrating creativity, talent, and the art of storytelling on the French Riviera. YKONE highlighted BMW’s luxury GKL models, with a special focus on the all-electric BMW i7, embodying the brand’s vision of innovation and elegance during this high-profile moment. YKONE crafted a tailored experience for five social icons, capturing the elegance and innovation of both Cannes and BMW. The highlight was an exclusive red carpet moment, immersing them in the festival’s glamour. Beyond the red carpet, the influencers experienced the BMW i7 up close, showcasing its blend of technology and luxury, and offering their audiences a front-row view of this unique intersection of cinema, style, and automotive excellence.

24H Le Mans

24H Le Mans is a legendary endurance race that brings together the world’s most prestigious automotive brands and racing enthusiasts. To boost BMW’s visibility in France and engage a VIP audience, YKONE organized a premium activation showcasing the brand’s as a leader in automotive excellence. In addition to artistic direction, campaign management and strategy consultancy, YKONE invited two selected influencers, @rafaelcaplan and @iamdaetienne to the 24H Le Mans experience, generating authentic, high-impact Instagram and TikTok content that highlighted BMW’s commitment to innovation, luxury and performance.

Le Mans Classic

Le Mans Classic celebrates the heritage of classic cars and the timeless spirit of motorsport. The goal was to boost BMW’s visibility and drive awareness around this iconic gathering. YKONE invited two influencers, @julia.hhlrr and @clemencebertrand passionate about cars and heritage to experience and share the BMW journey at Le Mans Classic. Through authentic Instagram and TikTok content, they engaged a highly targeted audience, highlighting BMW’s presence and creating meaningful connections with automotive enthusiasts.

Tomorrowland

Tomorrowland is a world-renowned electronic music festival, located in Belgium, that unites thousands of people through an immersive celebration of sound, light, and creativity. To strengthen its cultural presence and spotlight the new BMW iX, YKONE designed a unique “money-can’t-buy” program immersing selected influencers in a unique festival experience.

YKONE selected two music-addict influencers, @joanahanna and @iamsamuel, offering them privileged access to the event.  Furthermore, YKONE led the artistic direction, campaign management, reporting, and strategic consulting ensuring full alignment with the brand’s expression pillar.

Les Voiles de Saint-Tropez

Les Voiles de Saint-Tropez is an iconic regatta that brings together the world’s most beautiful classic and modern yachts on the French Riviera, embodying the perfect blend of elegance, performance, and Mediterranean art de vivre. The objective was to celebrate BMW’s heritage and spirit of innovation by showcasing the new BMW iX3 and reinforcing its presence among a sophisticated, lifestyle-driven audience.

YKONE curated an exclusive experience, inviting selected influencers to produce authentic and inspiring content. Through thoughtful casting, artistic direction, and on-site production, the campaign captured the essence of Saint-Tropez where sophistication meets adventure and positioned BMW at the intersection of luxury and modernity.

IX3 Showcase

To introduce the new electric BMW iX3, the brand designed an immersive reveal celebrating its next era. To turn this moment into a true cultural experience, BMW partnered with YKONE to lead the influence strategy.
From casting leading French social icons such as Léna Mahfouf, Seb la Frite, Inoxtag, and Iamdaetienne, to orchestrating creator-led content production, YKONE amplified the impact of the reveal and connected this new chapter for BMW with highly engaged digital audiences.

The Results

260 posts | 32,9M impressions | 550K interactions | 8,1M reach