To amplify the launch of the R5 E-Tech, Renault partnered with YKONE for its first ambassador-led campaign on Instagram and TikTok. The campaign positioned the R5 E-Tech as a symbol of bold design and contemporary identity, activating influential voices from sport, entertainment, fashion, and gastronomy to engage key audiences and boost cultural relevance. The selection of ambassadors helped anchor the R5-E Tech within the electric vehicle category and connect with defined demographic groups.
YKONE curated UK ambassadors and produced a dedicated content series, “Living with R5”, showcasing how the car naturally fits into their lifestyles. The series was designed as an always-on narrative, showing how the R5 integrates seamlessly into each ambassador’s daily life. Each ambassador brought the R5’s personality to life authentically through engaging social content.
Ambassadors also took part in key launch moments throughout the year, creating authentic touchpoints for media and social content. These included a heritage inspired culinary experience with Matt Ryle, press rides hosted by Tom Daley and a light hearted media panel featuring Greg James.
These activations extended the campaign digitally, strengthened relevance with younger audiences, reinforced Renault’s focus on design driven innovation and generated additional press coverage beyond social channels.
Influencer Casting & Booking, Content Production, Campaign Management & Reporting
