Guerlain

To celebrate the 100th anniversary of its iconic fragrance Shalimar, Guerlain entrusted YKONE to orchestrate a campaign inviting a new generation to rediscover the legendary scent.

YKONE developed strong creative concepts tailored to different tribes, artists, icons, storytellers, and oversaw autonomous content that brought the fragrance’s legacy to life through modern narratives. By giving creators the freedom to immerse themselves in Shalimar’s story, YKONE enabled powerful, story-driven assets that gave the fragrance a contemporary voice while preserving its timeless identity.

Campaign Management & Reporting, Artistic Direction & Creatives Guidelines, Influencers Booking & Casting

@agathe_clement, @souk_and_pix, @may.berthelot, @annecharlottepontabry, @dianeperreau, @alexandraguerain, @cartonmagazine, @vicmonfort, @wendyswan, @blondinav, @maralafontan, @tiffanybouelle, @felixradu, @amandine_gold, @tedskata