To strengthen its presence in the GCC market, Swiss athletic shoe and performance sportswear brand On entrusted YKONE with imagining and orchestrating activations celebrating movement, community, and everyday performance. From a wellness-driven soft run to a high-energy fitness experience, YKONE crafted sporty moments that boosted brand awareness and fostered meaningful emotional connections.
Influencer Casting & Booking, Campaign Management & Reporting, Event Production, Content Production
Performance isn’t just about speed and competition; it’s about everyday achievements and celebrating every step forward. To convey this idea, YKONE, in partnership with ON Running, created the Sunday Soft Run, an event in Dubai that brought together a community of sports enthusiasts for a different kind of run, one focused on rhythm, not records. Beyond the experience, YKONE amplified the activation through a tailored content creation and influencer strategy. This approach fostered authentic storytelling and emotional connections, encouraging audiences to embrace their own everyday achievements.
To support the launch of the Cloudpulse Pro shoes, On Running aimed to showcase its innovation, performance heritage, and commitment to movement. YKONE brought this vision to life with an immersive fitness experience at Siro Hotel Dubai, gathering sports influencers recognized for their authentic connection to training, recovery, and community. The activation unfolded through a dynamic progression, from a warm-up & movement flow collective to the On Challenge built around power, agility, balance, and endurance, followed by dedicated recovery sessions and a brand wind-down. This sequence created a complete journey, reinforcing the brand’s message of “From small wins to big victories” and strengthening emotional connections with the GCC fitness community
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