MINI

To celebrate the festive season, MINI entrusted YKONE to bring a touch of the British charm to Paris for the last dinner of the year. Ending 2025 with playful evening, reflecting MINI’s personality in every detail, from the decor to the food. The event combined a refined dining experience with memorable moments for the guests.

As MINI’s annual trusted partner for influencer marketing, YKONE produced the dinner, from conceptualizing the British-inspired set-up to managing influencer casting. MINI Countryman 3-door miniatures decorated the tables, a festive Christmas tree adorned the venue, and a MINI Cooper Cabrio featured gifts wrapped in Union Jack flags, adding playful details to the celebration. The evening was elevated by a dinner prepared by the Chef Daniel Morgan, while YKONE ensured influencers captured authentic content, preserving the energy and charm of the night across social channels.

Event Production, Influencers Booking & Casting, Campaign Management & Reporting,

@mr.gbm_, @unptitgarss, @louisaxlrzo, @yanistyli, @seziche, @mathdcls, @louisergt, @lucas.drag, @mlee, @alexgoyaa, @lolagllt_, @adrien.aucouturier, @mailys.chv, @warren.cs, @axelcavecchi, @thedwardsad, @leo.dlr and more!