Ritz-Carlton x Late Checkout

After New York and Dubai, Ritz-Carlton and Late Checkout unveiled the third and final chapter of their collaboration in Geneva. Hosted at the iconic Ritz-Carlton Hotel de la Paix, the event celebrated the capsule collection and fostered a strong emotional connection with both local and international audiences.

YKONE conceptualized and designed the Switzerland edition, placing the hotel imaginary itself at the heart of the experience and creating an immersive journey that reflected the luxury and playful spirit of the Ritz-Carlton x Late Checkout collaboration. From the overall artistic direction to event production, YKONE ensured that every element engaged influencer guests and brought the collaboration to life in a meaningful and memorable way.

Upon arrival, guests were welcomed by the “Lobby Girl” who set the tone and guided them through the experience. They explored the Stylist Corner for personalized outfit advice, posed in the Ritz-Carlton elevator transformed into a photobooth, and watched live sketch artist reimagine the collaboration with oversized logos, cartoon-style guest portraits, and stylized illustrations of the collection. Guests also enjoyed branded games inspired by childhood classics, including Connect Four, Guess Who? featuring key pieces from the collection, and darts in the collaboration’s colors, adding a playful and interactive touch to the event.

Designed as the final step of the guest journey, the Ritz-Carlton x Late Checkout pop-up extended the experience beyond the event night. Designed by YKONE and open within the hotel until December 23rd, it offered a dedicated space where guests and visitors could explore the collection, keeping the collaboration visible and engaging long after the event.

Artistic Direction & Creatives Guidelines, Event Production