UGA Escapes worked with Ykone on a two-year-long social media and influencer retainer to promote their properties across Sri Lanka. With a detailed strategy driven around awareness and consideration, Ykone has produced through supervised and autonomous content creation, a plethora of content to be posted on UGA’s and influencers’ social media platforms. Through a precisely framed itinerary, we ensured engaging and subsequently reusable content is created with the purpose of sharpening UGA Escapes positioning among competitors and amplify visitations.
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Influencers: Creative concept, Strategy, Influencer & photographers casting, Influencer brief & content guidelines, Influencer management, Booking & contracts, Content style and production, On-ground management.
Social media accounts: Launching Instagram accounts, Raising awareness and building the accounts, Content strategy and guidelines, Captions, Creatives, Post amplifications, Sponsored ads, Social media management and community management for 6 UGA Escapes pages.
