To support their Fall Winter 2019 collection, Linda Farrow asked Ykone to create a digital campaign centered around the theme of the collection: circus. Shot in an actual circus on the outskirts of Paris, this ambitious campaign blurs the line between showmanship and real life, as life is a performance. Enlisting the help of real life artists and micro-influencers, this tale of life in the circus takes life in both photos and short narrative videos.
#LifeIsACircus
Shot and directed by Thibault Théodore Babin
