To support their Fall Winter 2019 collection Linda Farrow asked Ykone to create a digital campaign centered around the theme of the collection: circus. Shot in an actual circus on the outskirts of Paris, this ambitious campaign blurs the line between showmanship and real life, as life is a performance. Enlisting the help of real life artists and micro-influencer, this tale of life in the circus take life in both photos and short narrative videos.

#LifeIsACircus

Shot and directed by Thibault Théodore Babin

Paris, France

The results

The content, initially produced for digital purposes, ended being used on tradeshow and in window displays of Linda Farrow stores worldwide to support the collection.