Since 2017 Visit Dubai has been working with Ykone Dubai on always-on campaigns, bringing local influencers from target markets to experience Dubai with a fresh perspective. In 2018, 72 influencers from 7 international markets traveled to Dubai with key objectives to change global perception of the destination with interactive content mechanics. Many different influencer segments were activated for increased diversity, including families, couples and friend groups. From the desert to entertainment to ultimate hospitality, each influencer experienced Dubai with a bespoke itinerary tailored to their interests.
Concept and strategy, casting, briefing and content guidelines, influencer management, custom itinerary creation, bookings & travel management, on-ground support.