Ykone has partnered with TGA, Go Türkiye on a year long collaboration, where 400 influencers worldwide will visit & promote the country. In groups of 10, influencers will discover different regions to showcase the diverse offerings and landscapes of this vast country as well as immerse in the culture. Thus far, 45 influencers from European markets have traveled to 7 trips and destinations across various regions of Turkey, exploring the local sites and culture.

Concept and Strategy, Casting, Influencer Management & Booking, On-ground Support, Monitoring, Reporting

Paris, France

The results

45 influencers | 2.1K publications | 93M impressions | 3.7% engagement rate | €2.6M media value