To celebrate the iconic Happy Diamonds timepiece of the house, we imagined a joyful and free spirited campaign with seven dazzling “happy women” with inimitable Joie de vivre.
With travel restrictions, the campaign was shot across 5 countries and remotely directed by the uber talented Vivienne and Tamas and our creative team.
This oustanding celebrity campaign was launched simultaneously with an influencer campaign managed by Ykone, a synergy meant to amplify the awareness around the campaign.

#ChopardHappyDiamonds #WhatMakesYouHappy

Creative direction

Paris

The results

43 Influencers 856 publications 9.3M reach 76.9M impressions 2.5M interactions 2.30% engagement rate