To celebrate the iconic Happy Diamonds timepiece of the house, we imagined a joyful and free spirited campaign with seven dazzling “happy women” with inimitable Joie de vivre.

With travel restrictions, the campaign was shot across 5 countries and remotely directed by the uber talented Vivienne and Tamas and our creative team.
This outstanding celebrity campaign was launched simultaneously with an influencer campaign managed by Ykone, a synergy meant to amplify the awareness around the campaign.

#ChopardHappyDiamonds #WhatMakesYouHappy

Creative Direction

Paris, France

The results

43 influencers | 856 publications | 9.3M reach | 76.9M impressions | 2.5M interactions | 2.3% engagement rate