To celebrate the iconic Happy Diamonds timepiece of the house, we imagined a joyful and free spirited campaign with seven dazzling “happy women” with inimitable Joie de vivre.
With travel restrictions, the campaign was shot across 5 countries and remotely directed by the uber talented Vivienne and Tamas and our creative team.
This oustanding celebrity campaign was launched simultaneously with an influencer campaign managed by Ykone, a synergy meant to amplify the awareness around the campaign.

#ChopardHappyDiamonds #WhatMakesYouHappy

Creative direction

The results

The announcement of the partnership and campaign on the celebrity’s social media garnered both outstanding reach and engagement from their communities as Deepika’s Padukone post reaching 1 million likes within 12 hours of posting attests.