The project involved 8 content creators from Italy, France, UK and USA. The concept requested the influencer to shoot with a partner, a “beloved one”, who would have taken part in the autonomous content production. In agreement with the brand, Ykone activated middle and micro influencers to increase the reach and the ER throughout the talents’ active communities. The project successes in a great and original content production gaining a lot of extra content due to the micro influencers and thanks to the reposting of their shooting partners, some of them with a little community on Instagram.
Creative direction and concept, Influencer casting, Influencer management