The project involved 8 contents creators from Italy, France, UK and Usa. The concept requested the influencer to shoot with a partner, a β€œbeloved one”, who would have take part in the autonomous content productions. In agreement with the brand, Ykone activated middle and micro influencers to increase the reach and the ER throughout the talents’ active communities. The project successes in a great and original contents productions gaining a lot of extra contents due to the micro influencers and thanks to the reposting of their shooting partners, some of them with a little communities on Instagram.

Creative direction and concept, Influencer casting, Influencer management

Milan

The results

8 influencer 44 publication 244k reach 760k impressions 3% ER 21k interactions