For the launch of the Swarovski x Skims collaboration, Swarovski entrusted YKONE to develop and execute a strategic influencer marketing campaign. The goal was to generate awareness and excitement on social media and at the launch event held at the Swarovski flagship store on Fifth Avenue in New York. To achieve this, YKONE scouted 23 talents while managing major aspects of the event, including planning, on-site coordination, talent logistics, content creation and approval, and finally campaign reporting.

YKONE cast 23 social icons, including brand advocates, friends of the brand, and major KOLs, to celebrate the launch with Giovanna Engelbert, Creative Director at Swarovski, and Kim Kardashian, founder of Skims. After receiving a brief from YKONE, each talent produced engaging content in the form of pictures and videos for Instagram and TikTok. As well as capturing moments from the launch event, they created content autonomously, amplifying the campaign’s reach and impact.

Influencers Casting & Booking, Campaign Management & Reporting, Event Production, Procurement & Legal Services, Strategy Consultancy & Auditing 

New York, USA