Swarovski, a renowned luxury crystal manufacturer, is globally celebrated for its exquisite craftsmanship, dazzling precision-cut crystals, and a legacy of transforming ordinary objects into extraordinary pieces of art. 

In a bold move during Milan Fashion Week, Swarovski entered the eyewear industry in an exclusive partnership with EssilorLuxottica. To ensure the campaign captured the essence of Swarovski‘s brand identity, they partnered with YKONE.

YKONE meticulously curated a selection of social icons whose identities seamlessly aligned with Swarovski‘s values, fostering genuine connections and engagement with their audiences. Empowering influencers to autonomously create content, YKONE provided artistic direction and creative guidelines to maintain brand cohesion.

Playing a pivotal role, YKONE not only orchestrated and coordinated the campaign but also assumed full responsibility for its management and reporting. The result is a seamlessly executed collaboration that marries Swarovski‘s timeless elegance with the dynamic creativity of influential voices.

Artistic Direction & Creatives Guidelines, Campaign Management & Reporting, Influencers Booking, Influencers Casting 

Milan, Italy