To promote the new Kiss Cushion lipstick collection and its foam applicator innovation, Ykone worked with 4 French influencers: @julinfinity_, @tyciadchannel, @claireshado_ and @chloebbbb and designed a giant ‘foam ball’ for the production of videos and pictures.

Creative Direction and Concept, Influencer Casting, Influencer Management, Influencer Brief

@chloebbbb @julinfinity_ @tyciadchannel @claireshado_
Paris, France

The results

The production has met Revlon’s expectations with a content perfectly aligned with the brand DNA. The numbers were impressive too: 2.7M of impressions 3x more publications from the influencers than contracted. A great engagement rate of 5%.