An influencer campaign, but better. For Armani Beauty, YKONE selected international influencers to embark on a content creation journey through a content factory around their new make up collection, Neonude.

In 5 days, we created more than 150 pieces of content, to feed the brand platforms for one year. Influencers have shared the content during a powerful year long campaign. #armanineonude

Creative Concept & Artistic Direction, Production, Casting, Influencer Management

Paris, France

The results

58 publications | 1.36M unique users reached | 1.74M impressions on feed | 593K impressions via stories