An influencer campaign, but better. For Armani Beauty, Ykone selected international influencers to embark on a content creation journey through a content factory around their new make up collection, Neonude. In 5 days, we created more than 150 pieces of content, to feed the brand platforms for one year. Influencers have shared the content during a powerful year long campaign. #armanineonude Creative concept & artistic direction, production, casting, influencer management

Paris, France

The results

58 publications | 1.36M unique users reached | 1.74M impressions on feed | 593K impressions via stories