In order to announce its partnership with paralympic swimmer Théo Curin, Biotherm wanted to create a video establishing their relationship and highlighting the common ground and shared values between him and the brand. More than an announcement, this campaign is a love letter to water and the ocean.

Creative direction, concept, casting, influencer management, production

Quimper, France

The results

The campaign caught the attention of French media : newspaper articles including Le Parisien and a feature in TF1 “le 20h”, M6 and other national TV channels