ReMarkable

reMarkable, a leading paper tablet brand, partnered with YKONE to support the international rollout of the Paper Pro and the launch of the Paper Pro Move across key markets including Germany, the US, Canada, the UK, and France. In a context where digital overload is reshaping modern productivity, the objective is to build awareness and desirability, positioning reMarkable as an essential tool for focus-driven workflows and everyday creativity, while turning real product usage into strong social proof of its value.

YKONE deployed a multi-market content strategy built around a curated ecosystem of talents, combining lifestyle creators, professionals, and high-reach profiles to address the full funnel from awareness to consideration. The approach positioned reMarkable within culturally relevant and everyday moments, from New Year resolutions and festive gifting to market-specific activations, reinforcing its role as a natural tool for modern productivity habits across markets.

Through social-first content across TikTok, Instagram, and YouTube, talents integrated the Paper Pro and Paper Pro Move into real-life scenarios such as planning, note-taking, meetings, creative work, and daily productivity routines. Designed to feel native and authentic, the content highlighted real product usage while allowing audiences to easily project the device into their own workflows, and was further amplified through cross-posting across the brand’s own social channels.

Influencers Booking & Casting, Artistic Direction & Creative Guidelines, Campaign Management & Reporting

@maxoklymenko, @rpn, @live.like.archi, @herrlich.dining, @bentaylortech, @jennaezarik, @doddsp_, @ryantucreative, @imsteviesells, @thetechbadgerr, @thejunglebadger, @thisisetv, @justin.tse, @mathismolinie, @emilyynasser and more!