Liu Jo

For Liu Jo, ORA is more than a moment, it is an expression of identity, confidence, freedom, and the joy of being fully present. To celebrate this iconic collection and amplify its visibility, the fashion brand partnered with YKONE on a dedicated content and influencer campaign.

To strengthen community engagement and visibility, YKONE led the influencer strategy for the signature event celebrating the ORA collection, curating more than 40 international talents and KOLs to amplify the moment across social platforms. Their presence helped extend the reach of the evening and introduced the ORA universe through immersive, high-impact content.

To further amplify the ORA experience, YKONE curated a cast of talents to interpret the ORA manifesto in a way that felt personal, visual, and instantly recognisable. Built around the creative concept of the elevator as a symbolic space of movement, transition, and choice, each piece of content translated one expression of the present, from movement and style to strength, elegance, voice, and freedom. This shared setting created strong visual coherence across all activations, while allowing each talent to express the ORA universe through their own tone and community connection.

Artistic Direction & Creatives Guidelines, Influencer Booking & Casting, Campaign Management & Reporting

@galagonzalez, @leaelui, @isabellapetrosillo, @aresaixala, @valentinacabassi, @carolaskidelsky, @maeva.demoura, @andiwashington__, @gretchenrole, @juliesfi, @ginevramavilla, @mademoisellesoph, @claaragalle, @belenhostalet, @galagonzalez and many more!