Foster Grant

Foster Grant, one of America’s most iconic eyewear brands created in 1929, partnered with YKONE to highlight its heritage while connecting with a new generation. With a legacy rooted in the birth of sunglasses in the United States, the brand aimed to engage its existing audience while strengthening its appeal among Gen Z, creating a connection between timeless style and contemporary culture.

Inspired by Foster Grant’s Atlantic City origins, YKONE led the creative direction of a social-first campaign showcasing the brand’s sunglasses collection. Through a luminous seaside shoot, YKONE produced 6 video capsules and 20 photos for a 360° digital rollout across the social media, website, and Amazon of the brand. Blending nostalgia with modern codes, the content featured a multi-generational cast to bridge past and present.

Content Production, Artistic Direction & Creatives Guidelines