Marina Rinaldi

Marina Rinaldi, the premium fashion brand of the Italian group Max Mara, partnered with YKONE to strengthen visibility across Europe and promote its collections. The campaign aims to make the brand visible across collections and markets, reflecting its inclusive identity. YKONE deployed a 360° approach combining influencer activations and content production through a yearly campaign with key moments, ensuring consistent storytelling across all markets.

To bring Marina Rinaldi’s collections to life, YKONE curated a selective pool of influencers across Europe, reflecting the brand’s premium and inclusive identity. The creators produced high-quality Instagram content, showcasing each collection through their own lifestyles.

In addition to influencer activations, YKONE produced social media assets for the festive season, creating high-quality visuals tailored for Instagram. From concept to final delivery, these assets reinforced the brand’s presence during this key moment of the year while supporting overall visibility across markets.

Artistic Direction & Creatives Guidelines, Influencer Booking & Casting, Content Production

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