Guerlain

More than a year ago, YKONE debuted a new partnership with Guerlain to create campaigns that seamlessly merge influence and craftsmanship, inviting a new generation to rediscover its iconic products across the perfume, makeup, and skincare segments.

Drawing on zellige patterns and Moroccan inspiration to launch Joli Teint and Terracotta Golden Dunes, the team pursued their mission by crafting a journey from a curated influencer strategy to an immersive Café du Soleil experience at SAINTS PERES, blending makeup mastery with the art of mosaic! The campaign focused on elevating these hero products through targeted influencer activations combined with an immersive event concept.

YKONE curated a venue in the heart of Paris fully aligned with Guerlain’s identity, delivering an end-to-end event designed to immerse guests in the brand universe. The “Café du Soleil” brought together a cast of influencers for a morning dedicated to the brand. Blending a masterclass with creative activities, including a mosaic workshop inspired by the Terracotta packaging, the experience fostered strong engagement and generated organic, high-quality content.

Guided by a tailored creative brief, YKONE selected lifestyle and arty profiles aligned with Guerlain’s universe to deliver premium, engaging, and on-brand content across social platforms.