Puma

To drive awareness and reestablish the Mostro as a cult sneaker, Puma partnered with YKONE on a large scale influencer campaign. The objective was to reach a young, digital first audience through TikTok and Instagram, with a strong focus in visibility and cultural relevance.

To meet this challenge, YKONE led the campaign end to end, from seeding to campaign management across European markets. A network of 40 talents across Europe was activated to share autonomous content on social platforms, using scale as the main driver of impact and visibility.

Influencer Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting

@can_soysal, @iconikki, @sammyfitz21, @giulicasati, @viceccarini, @samantha.lilliann, @bell___m, @_duarte2, @zaycamm, @zoefcs___, @merris.dickinson, @lucasviegaswk, @kshitij.bhatia, @chasewodtke, @zoevya, @elisasgn, @kianaamn, @subanbrn, @golotchoglova, @louisergt, @js.pann, and many more!