Yves Rocher

Tropical Brunch

To launch the Monoï Tropical line, YKONE hosted an intimate brunch and masterclass at the YKONIC Studio in Munich, welcoming ten German influencers. The activation included a Monoï massage station and a DIY area for crafting tropical-inspired cosmetics, blending hands-on discovery with a masterclass on sustainability and skincare. The event generated memorable content and fostered authentic connections with the brand.

Tropical Escape Event

For the launch of the Monoï Hair Mask, YKONE created a dynamic event at Europe’s largest surf park, letting influencers put the product to the test in extreme conditions. From catching waves to styling sessions and masterclasses with @michaelmua, every moment highlighted the mask’s performance and resilience. The day combined expert guidance with memorable experiences, while a targeted seeding strategy extended the campaign’s reach and impact.

Botanical Skincare Pop Up 

To reestablish Yves Rocher’s presence in Germany, YKONE designed an immersive botanical skincare pop-up in Cologne, bringing the brand back into real life in a market without physical stores. Over two days, guests were invited to explore the brand’s key skincare lines through interactive experiences, from personalized skin diagnostics and expert-led skincare sessions to beauty talks and playful lifestyle touchpoints. Conceived as a physical expression of the brand’s botanical DNA and sustainability values, the pop-up welcomed over 600 visitors and was amplified by 45 influencers integrated as participants, generating strong organic visibility and authentic content across social platforms.

The Results

353 posts | 73 influencers | 4.1M impressions | 1.2M reach | 38K interactions