Balmain

To support the launch of the Anthem bag, Balmain joined forces with YKONE to deploy a targeted influencer campaign across the US and Europe. Designed for Instagram, the campaign aimed to position the Anthem as the go-to daily accessory while embodying the spirit of the Balmain’s new era.

YKONE developed an autonomous content creation strategy built around the “alpha female”, highlighting accomplished women whose leadership, ambition and personal style inspire their communities. Through a curated casting of 25 talents, YKONE delivered a cohesive narrative that positioned the Anthem bag as a powerful everyday companion.

Influencer Casting & Booking, Campaign Management & Reporting

@minahabchi, @elie.rtl, @mv.tiangue, @juliesfi, @tineandreaa, @maryleest, @belenhostalet, @sabirnaaalan_, @maria.calvet, @surisuy, @alessandraairo, @sophiaroe, @chiaracapitani, @monicaainleydlv, @martaortizp, @micheladan, @estellepigault, @chiarabaratello, @alisontoby, @ginevramavilla, @samiakanaan, @tamumcpherson, @sabinasocol, @christietyler, @niki_wujie