d’Alba

The cult-favorite Korean skincare brand d’Alba partnered with YKONE to establish its presence in the Middle East through a combination of digital and physical activations. The objective was to support sales while driving brand discovery and credibility across the GCC, with a strong focus on introducing the First Spray Serum and the brand’s full product range to beauty-conscious audiences.

As a first step into retail activation, YKONE leveraged Amazon Prime Day as a strategic visibility moment for d’Alba in the Middle East. A targeted seeding strategy was deployed across the UAE and Saudi Arabia, with influencers showcasing visible results from the First Spray Serum while highlighting the Prime Day offer. The activation was then extended through a large-scale regional seeding campaign built around the “Radiance, Delivered” concept, with creators integrating the product into their daily routines on Instagram and TikTok to highlight texture, glow, hydration, and before-and-after results.

Building on its digital momentum, d’Alba then moved into a physical activation to anchor its presence in the region. The brand entrusted YKONE with announcing its arrival through an immersive pop-up hosted at YKONE’s Dubai Studio, dedicated to product discovery and testing. A beauty expert–led masterclass and a bespoke Charm Bar encouraged hands-on experiences and organic storytelling. The event brought together over 25 regional media outlets, including Vogue Arabia, Marie Claire Arabia, and Cosmo Middle East, alongside key distributors and curated influencers. This combination of trusted media and influential profiles generated organic coverage rooted in real experience, strengthening d’Alba’s visibility and credibility across the region.

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