To extend the campaign into retail, La Samaritaine, the iconic Parisian department store, hosted the launch of its first Balenciaga beauty corner, offering a dedicated space to experience the Le Dix collection. A launch further elevated the activation, creating a moment of physical connection between the fragrance and its audience. YKONE supported the brand by curating both organic and paid guest lists, bringing together high-profile talents to transform the launch into a high-impact retail experience.
After almost 80 years, Le Dix returns with the launch of Balenciaga’s first perfume collection, developed in partnership with Kering Beauty. Rooted in the House’s perfumery heritage, the collection revives iconic archive scents through a modern lens. To support this launch, Balenciaga entrusted YKONE with the influencer strategy, aiming to drive awareness across key markets while connecting the collection to the house’s fashion offering.
