YKONE partnered with Off-White to reinforce its presence within Doha’s contemporary creative scene, supporting its high-profile afterparty during Art Basel Qatar. The event brought together influential regional and international voices across fashion, culture, and media, aiming to amplify brand visibility, secure regional press coverage, and position Off-White as a key player in the Middle Eastern luxury landscape.

YKONE supported the activation through influencer and media casting, and on-ground coordination, while overseeing content monitoring, PR visibility, and post-event reporting to ensure a seamless experience for talent and press. To enhance local relevance, YKONE gathered key regional talents, welcoming social icons such as Lina Malaika, Sami Slimani, and Swizz Beatz, resulting in a combined reach of approximately 10M followers.

Influencer Casting & Booking, Campaign Management & Reporting, Media amplification Strategy

Doha, Qatar

The Results

350 guests | 254 posts | 8.9M impressions | 70K interactions | 3.5M reach