myBlend

For the launch of its new beauty roller, myBlend partnered with YKONE to develop a 360° activation combining content production and influence, with the ambition of making it a new essential step in skincare routines. YKONE delivered a dual strategy: producing high-quality visual assets to elevate the product’s desirability, while activating a powerful casting of ambassadors to spark conversation and generate awareness.

YKONE activated a curated mix of top, mid-tier, and micro French influencers, along with additional unpaid creators to amplify reach, engagement, and credibility. To further elevate the new roller across social platforms, YKONE also produced content that highlighted both its innovation and aspirational appeal.

The campaign showcased the lifting roller through educational content emphasizing its benefits, technology, and usage, while spotlighting the seamless integration of the product into beauty routines.

Influencer Casting & Booking, Campaign Management & Reporting, Artistic Direction & Creative Guidelines, Content Production

@isabeaudelatour,@franziskanazarenus,@carla_ginola,@dianeperreau,@camilleetlesgarcons,@justinesorenzo,@ambre.lp,@yasminezeroc,mademoisellesoph,@blondinav,@camillemontagnac and many more!