To strengthen Lindt EXCELLENCE’s presence in Switzerland and Germany, the Swiss chocolate brand partnered with YKONE to design an immersive campaign that engaged existing consumers while attracting new audiences. The collaboration highlighted the brand’s premium craftsmanship, rich flavors, and the diversity of the EXCELLENCE range, positioning it as the epitome of high-quality dark chocolate.

German and Swiss Influencers joined for an exclusive trip to Zurich to experience the world of Lindt EXCELLENCE firsthand. Through tastings, workshops, and behind-the-scenes access at the Lindt Home of Chocolate, they explored the brand’s craftsmanship and sensory universe. The journey was built around three pillars, coffee pairing, cacao expertise, and the diversity of the range, providing multiple touchpoints for tastemakers to fully engage with the brand and translate its know-how into authentic experiences.

Influencer Casting & Booking, Campaign Management & Reporting, Event Production, Campaign Management & Reporting, Artistic Direction & Creative Guidelines, Content Production

Zurich, Switzerland

The Results

9 Influencers | 167 posts | 7.4M impressions | 19K interactions | 2.7M reach